This discussion is locked.
You cannot post a reply to this discussion. If you have a question start a new discussion

When Bias in Product Design Means Life or Death

I've just read this fantastic post on the importance of considering diversity in product design and wanted to share it here:

https://www.linkedin.com/pulse/when-bias-product-design-means-life-death-carol-reiley


I won't copy everything over, but here are just a couple of the points made that I found particularly concerning:


"In the 1960s, the vehicular test crash protocol called for testing with dummies modeled after the average male with its height, weight, and stature falling in the 50th percentile. This meant seatbelts were designed to be safe for men and, for years, we sold cars that were largely unsafe for women, especially pregnant women. Consequently, female drivers are 47% more likely to be seriously injured in a car crash."


"Microsoft’s vision system was reported to fail to recognize darker skinned people. Today, one of the most prominent applications of computer vision is self-driving cars, which rely on these systems to recognize and make sense of the world around them. If these systems don’t recognize people of every race as human, there will be serious safety implications."


"White men viewing a crowd with 17% women perceived it to be 50–50, and when it was 33% women, they perceived it to be majority women. A simple overestimation like this illustrates how difficult it can be to see the world from another’s perspective."

  • Lisa Miles:

    "Lady Tax" 


    Is that the amount they add on top of the production costs for using pink coloured dye for whatever item it happens to be? wink 




    So many things fall under the heading of lady-tax in my mind, that I could quite easily have a massive rant about it here, but more are general sociological issues rather than engineering and technology based ones! (eg. Advice for women: Ladies - make sure you get a taxi home from that venue. The world isn't safe for you because there are a lot of bad men out there. Yes, it'll be £40, but if you don't get a taxi and you end up getting attacked, it'll be your fault for dressing inappropriately, having had 2 glasses of wine and needlessly putting yourself in a vulnerable situation. Advice for men: Men - do what you like. Get a taxi if you feel like it, or you can walk home from the pub after 15 pints, no worries - you are big enough and strong enough to look after yourself, and if YOU get attacked, it certainly won't be anything that you've done wrong to warrant it. Ok - so that was a mini rant, but I'll leave it there for now!). 


    Yes, pink does seem to be an expensive colour to add to things, doesn't it?! Strange that if it costs that much, they don't just pick a different colour. As well as the pink things, quite often supermarkets will charge more for female razor blades than male ones. Shower gel aimed at men is cheaper than that aimed at women. I'm sure it is only a matter of time before there is a (more expensive) toothpaste aimed at women too!


  • Lisa Miles:

    Oh and then there was this little gem too that I found...


    So little baby girls don't need to learn about different colours and shapes as everything in their world will come in differing shades of pink...


    It disappoints me that parents buy this stuff. I actively seek not to buy anything pink for my nieces...




    This is ridiculous! Surely half the point of the toy is to teach colours?! I would also avoid buying this pink version - which begs the question: who IS buying it?


  • Jo Foster:



    Yes -  pink Lego!  Why?  It didn't need to be pink in the 80's


    Not only is it PINK but you don't even get to be creative because 'they' have already decided that you will make a princess castle out of it, which your little princess figurine will, no doubt need rescuing from at some point!

     



    Yes, the lego "for girls" range is crazy! There are a couple of really good YouTube videos that sum up the problems with this far more eloquently than I can. Definitely worth watching if you have some time: 

    https://www.youtube.com/watch?v=CrmRxGLn0Bk
    https://www.youtube.com/watch?v=oe65EGkB9kA

  • Amber re.

    " Is this due to the quality of the product, or is it a lady-tax?"



     


    I hear you - one of the reasons I've often bought men's shirts for casual wear - cheaper and more comfortable. As for "BiC for her" - I think they've lost the plot. 

  • Former Community Member
    0 Former Community Member

    Amber Thomas:


     


    Jo Foster:



    Yes -  pink Lego!  Why?  It didn't need to be pink in the 80's


    Not only is it PINK but you don't even get to be creative because 'they' have already decided that you will make a princess castle out of it, which your little princess figurine will, no doubt need rescuing from at some point!

     



    Yes, the lego "for girls" range is crazy! There are a couple of really good YouTube videos that sum up the problems with this far more eloquently than I can. Definitely worth watching if you have some time: 

    https://www.youtube.com/watch?v=CrmRxGLn0Bk
    https://www.youtube.com/watch?v=oe65EGkB9kA


     




     Some excellent yet outrageous examples in those videos.  Thank you - I shall add them to our video file!


  • Abimbola Akanwo-Hood:

    Amber re.




    " Is this due to the quality of the product, or is it a lady-tax?"



    I hear you - one of the reasons I've often bought men's shirts for casual wear - cheaper and more comfortable. As for "BiC for her" - I think they've lost the plot. 



    Yes - clothes, shoes, toiletries all tend to be cheaper if you buy the male version. I have no idea why this should be the case.


    On top of paying more for the same things, there are many items that women alone are to encouraged to spend our money on (eg. make-up, glossy magazines, fad diet solutions, miracle creams, hair dye, eyebrow threading, bikini waxes, gel-on nails, manicures, pedicures etc. etc. etc.). I'm not saying women shouldn't be free to spend their money on this stuff if they want to, but if the same pressure came through the media for women to invest their money in ISAs or save for a house deposit, I think that we would all be a lot better off!


    And what is worse is that all the extra expense and pressure to spend more on needless beauty enhancements is alongside a 13.9% wage disparity with our male colleagues! When it objectively costs more to be a woman in this world than it does to be a man, then sadly, lady-tax is a very real thing!!!

     

  • Although this isn't a link about design bias, it is a recent story about "lady tax" or "pink tax" that follows on from some of the previous examples given that I thought you might find interesting...

    Analysis suggests that products aimed at women are, on average, 37% more expensive than identical items marketed to men.Labour’s women and equalities spokeswoman, Paula Sherriff, will now push supermarkets and major brands to sign up to a charter pledging not to “knowingly impose” prices that rip-off women. “It’s time just to raise an awareness among retailers about the ‘pink tax’ or the ‘sexist surcharge’ or whatever you want to call it,” says Sherriff. 

    *https://www.theguardian.com/money/2017/jan/08/shoppers-champion-goes-on-the-offensive-over-uk-retails-sexist-surcharge
  • Hurrah. Thank heavens for Paula Sherriff MP, her persistence and readiness to do battle (or as she better puts it her "incredible northern grit") with illogical retail and marketing mentality.


  • The following was listed on another post (https://communities.theiet.org/communities/discussions/viewtopic/77/126/21368), but it fits in well with this topic too, so I thought I would add it to both.

     

    Abimbola Akanwo-Hood:



    I just came across this email from Imperia College: 

    Gendered Research and Inclusive Innovation



    As part of Diverse@Imperial week. The lecture will cover how understanding sex and gender makes STEM-research more effective and innovative.

    www3.imperial.ac.uk/.../event_13-1-2017-17-4-1


    It's open to all. The lecture is on 2nd Feb. Hope some people can attend.



     




    Thanks for adding this. I watched it as a live stream and it was incredibly interesting. It is available here: https://www.youtube.com/watch?v=JI3IhJB5FeY (NB. As it was filmed live, the video starts before the lecture does. The actual lecture starts about 9 minutes in to the video).


    The whole hour is definitely worth a watch, but particularly interesting were the comments on machine learning from large data sets and the results of the "'Man' is to 'Woman' as 'Computer Programmer' is to '__________'." section (about 29 minutes in) and the bike stealing experiment (about 50 minutes in).


    There are also some very interesting points raised too about how climate change is disproportionately disadvantageous to women and girls (eg. girls are more likely to have to fetch water and, in droughts, women and girls have to travel further in search of water therefore have less time available to spend on school and homework etc.) (this is about 31 minutes in).

  • Cheers Amber. Thank you for the Youtube link.