- Results from behavioural insights trials, and how behavioural insights and people-centred approaches are being embedded at DfT.
- Transport project management: behaviourally informed ways of working.
- Behaviour change in young and novice drivers.
- Behaviour Change at Transport for London.
- How people deal with travel disruption.
- Investigating customer experience on the railway.
- Gamification and active travel.
Delegates heard from a number of key experts in this field and we were fortunate in being able to film most of the speakers (the DfT speakers were unable to be filmed due to the general election). You can catch up with the presentations here:
Keynote speaker
Are we nearly there yet? Incorporating human psychology into transportation.
Rory Sutherland, Executive Creative Director, OgilvyOne
Behaviour Change at TfL
Ian Pring, Customer Insights Manager, Transport for London (TfL)
Using behavioural insights and people-centred approaches within transport
Dr Helen Bullock and James Canton, Social and Behavioural Research, Department for Transport (DfT)
Transport project management: Exploratory research into behaviourally informed ways of working
William Grant, Portfolio Manager, Department for Transport (DfT)
The Instrumented Passenger Project
Dr Joan Harvey, Senior Lecturer, Newcastle University
How people deal with travel disruption
Professor Jillian Anable, Professor of Transport and Energy, Institute for Transport Studies, University of Leeds
Behaviour change in young and novice drivers
Dr Shaun Helman, Head of Transport Psychology, and Rebecca Posner, Psychologist, Transport Research Laboratory (TRL)
Beat the Street: Harnessing gamification for population level changes in active travel
Marc Harris, Research and Evaluation Lead, Intelligent Health
Comment from John Walker, Seminar Chairman, IET ARTS Network, ITS(UK) Road User Charging Interest Group and Transportation Research Group, University of Southampton:
“As the organiser of the seminar I was highly delighted at the popularity of the event - it was oversubscribed before we had properly started to advertise it - and by the quality of the presentations. I am grateful for the help I received from the Social and Behavioural Research unit at the DfT in suggesting speakers, and from my IET colleagues in organising the event. Given that Government Departments were in "purdah" at the time of the event because of the election, we were very grateful that the DfT were still able to speak about their behavioural insights and people-centred approaches within transport, though we could not video their presentations.
The keynote speaker, Rory Sutherland, Executive Creative Director of OgilvyOne, talked most entertainingly about incorporating human psychology into transportation. Other contributions from Transport for London, the Universities of Newcastle and Leeds, the Transport Research Laboratory and Intelligent Help, addressed how their organisations use behavioural insights in their own work in transport and travel.
Feedback on the event was uniformly good - 92% of attendees said it met their objectives and 100% would recommend it to colleagues. We are already planning a repeat event in about 18 months' time.”
The event ended with a draw for a book in the IET Transportation Series, ‘Driver Adaptation to Information and Assistance Systems’ which was won by He-in Cheong of Arup.
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This event was so popular that the Network are planning to run this again in October 2018, albeit with different speakers, so please look out for the event announcement on the ARTS Engineering Community pages.
Blog by Dr John Walker, ARTS TPN Executive team member, and Deborah-Claire McKenzie, ARTS TPN Community Manager