The Ottawa Local Network enjoyed an interesting presentation from Dobrila Rancic Moogk, VP Marketing at Giatec Scientific, on the evening of 20th February titled ‘Not your Grandmother’s Marketing’.


 The Ottawa Local Network enjoyed an interesting presentation from Dobrila Rancic Moogk, VP Marketing at Giatec Scientific, on the evening of 20th February.  This presentation titled ‘Not your Grandmother’s Marketing’ looked at how technology has allowed marketing techniques to evolve from old style ‘spray and pray’ marketing in magazines / trade press to modern programmatic advertising, using AI optimization techniques delivered through several SaaS solutions.

 

Dobrila drew an interesting comparison between the buyer’s journey and the marketing funnel, and which commercial tools are used to focus on each step of this digital engagement.  Despite the volume of tools available, it still falls to the marketer’s experience to define ideal client profile and target persona to ensure Search Engine Optimisation is focused correctly.

 

Finally, Dobrila discussed the difference in regional anti-spam laws, and how laws are catching up with the technology in this field.


There was excellent discussion during the presentation which continued after the talk was brought to a close, with our thanks delivered by Committee Member David Mann.  The Ottawa Local Network would like to thank Dobrila for this interesting presentation, and taking the time to stay afterwards and participate in the discussion.