Sparkingchip:
"will ask for a recommendation from a friend or neighbour."
I think these days you will get even more traction from facebook - that seems to be the case around where I live (small village and large nearby village in England not Scotland). There are many tradesfolk who don't have a website or a landline but seem to do quite well word of mouth/facebook. The same questions ("do you know someone who...") come up so often the admins now run a live document of contact names. This includes electricians. No one ever asks about qualifications though......
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