Practical And Impactful Ways To Make Your Website More User-Friendly
Your website is your digital storefront and your brand’s image in the online world. Website design has evolved considerably since the humble beginnings of the web, and nowadays it can serve a multitude of marketing, sales, PR, and other roles. Without a doubt, designing a user-friendly, optimized, and beautiful website means to dominate the search results and inspire your customers to make a purchase and even decide to become loyal brand followers.
At its core, good web design aims to elevate customer experience in an aesthetic and functional way, making browsing and navigation a breeze while delivering captivating visuals that evoke all the right emotions. Needless to say, if you invest in building a user-friendly website, you can expect to take your business forward in 2021 and beyond.
Today, we’ll be talking about the practical ways you can make your website more user-friendly to build a powerful digital presence and achieve your business goals.
Start by gathering user feedback
Your web designers have the experience and skills necessary to build a beautiful and functional website, but only by acting on user feedback will they be able to truly optimize it for top-level customer experience. There is so much you can learn from your customers about a myriad of mission-critical processes, and if you simply were to ask them, they would be glad to share their opinions with you.
What’s more, there are many engaging ways you can gather valuable feedback from your website users and customers in general, both online and offline. You can do this by:
Giving them a short and sweet survey on your site.
Asking them to rate your website with a quick pop-up.
Using gamification, like quizzes, to get valuable data.
Asking about their experience with your site in your store.
Giving small incentives like deals and discounts for honest and detailed feedback.
Organizing focus groups where you’ll discuss the aesthetics and functionality of your site in great detail.
Delve deep into mobile optimization
The mobile demographic is on the rise across the globe, and nowadays optimizing your site for seamless mobile browsing has become paramount to success in the digital realm. People are increasingly consuming online content via smartphones, and they expect the websites they visit to deliver a seamless experience in every respect.
You need to make sure that your site loads quickly on every mobile device, and that the content on your site (visual and written) scales to the exact resolution and screen size of the platform they’re using. Whether it’s a smartphone or a tablet, it’s important that the user is able to quickly navigate through the site and get a full branded experience.
Optimize for visibility on Google
When people think of a user-friendly website, they tend to focus solely on the customer, but have you stopped to consider how the customer got to your website in the first place? The majority of your website visitors will find you online by typing specific keywords and questions into the search box, also known as organic search. However, in order to get discovered, you need to optimize your website for Google, which is why SEO is very much a user-focused strategy.
Google prioritizes websites that have the relevant keywords and boast all the quality-of-life features like easy navigation, loading times, informative content, and more. Likewise, if you want to dominate the local search results, it’s important to invest in local SEO as well.
In competitive markets like Australia, for example, a business looking to improve its visibility in Sydney needs to work with an SEO agency in Sydney that can optimize the website for the local market. The same goes for any other city, so no matter where you’re located, you need to optimize your site for the local search results.
Investing in SEO means investing in the trustworthiness of your brand in the online world. If you consistently appear on the first page of Google, you will motivate customers to put their trust in your brand and visit your site.
Visuals inspire and motivate
Visual design is equally important as functional design, because the right visuals on a website can inspire and motivate the user to buy and become a repeat customer. It’s important to stay current with the latest web design trends and implement the visual elements that users know, love, and expect to see.
Typically, you will find that a clutter-free, minimalist website is a great foundation for great user experience. Complemented with quality content and branded visual elements, it’s a recipe for a user-friendly website that converts.
Reduce customer effort as much as you can
The modern customer can’t be bothered struggling to open a page on your site, clicking a dozen times and jumping through a dozen hoops to get what they want. No, people want a seamless experience where every page loads quickly, and the navigation is snappy and intuitive.
Your goal should be to reduce customer effort as much as possible, and that not only means improving loading times, but also:
Improving navigation with a sound website structure
Implementing functional elements such as a search bar
Adding a sitemap
Including quick filters and labels
Minimizing the number of steps it takes for someone to complete an action
Prioritizing user friendliness in your web design strategy is the way to build a strong digital presence. With an amazing digital presence come many perks and advantages, as a user-friendly website will help drive customers to your business both online and offline.