Predictably Irrational. (IET Harrow).
The session covered that human behaviours can be predicted to choose relative outcomes based off presented data - including how the decision making process can be tailored to a give a focused outcome. Whilst this is typically seen in UX Design efforts, the broader digital world is also going through an Opt In/Opt Out overhaul - namely, GDPR. We know that Big Data can help aid in analysing a hypothesis, however, unlike before, GDPR will need your UX efforts to give the simple option for someone to Opt In or to be Opted Out. BBC Radio 5 aired a short programme on how GDPR might effect you (link below).
This was an interesting session that covered the concept of predictable irrational behaviour and how it is becoming more relevant in today’s decision making processes and more importantly, highlighting that the concept exists. GDPR is the perfect example of how UX decision methods are being refined and what efforts you might ultimately need to take make sure your GDPR controls are implemented with ease.
BBC Radio 5 Short programme on GDPR can here found here.