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In 2011, I analysed a leading online casino website. Specifically using WebQual 2.0 and WC3 assesiblity-design to highlight how the site currently offers value for online casino activity for business and user interaction. The Amit and Zott model was also referenced to discuss how the site offers value to its Value Creation Model, including ethical standards overseen by the Gambling Comission in the UK.


One recommendation for the casino was to create an online community to encourage stronger interaction between users by performing virtual tournaments, including better interactions with their brick stores by creating their own currency like bitcoin. A crypto currency would allow the casino to enhance their product offerings and ensure revenue incentives can remain in their business model, online or offline.


When the research took place, 1 Bitcoin was valued at $2.00. The news this week has seen bitcoin move to $10,000 - 6 years on.  Performing hash calculations is time and resource consuming compared to other cyber attacks that are used to compromise data, which is just one reason why crypto currencies appear to be safer in their peer-to-peer transaction model.

The research then recommended that in addition to cryptocurrencies, various datamining activities will provide the correct trend analysis on user activity required to augment their core technology platforms in terms of product salience, to better align them to the consumer demands to give value to the consumer, increasing their revenue streams.


At the time, the suggestion to use bitcoin was limited, however, as of today, the use of bitcoin is being used to purchase many different consumer items - a trend that will likely increase.