In line with the theme of field based technologies, I attended an event hosted by the IET London Network. Lisa De Bonis the Executive Digital Director of Havas London and Gary Jobe the Head of Technology at Havas demonstrated innovative cognitive based marketing methods to not only create value using technology, but also how entire business ecosystems are being created using the power of A.I augmentation.
They discussed how companies can not only deliver the brand message though app technology, they can also create new supportive services. So whilst A.I might be seen to be replacing jobs, in some cases, it is actually creating new jobs and supportive services. Speaking with Mr Jobe, it was mentioned how digital market space could be soon sold as a commodity item. With A.I, a digital advert billboard in a big city can sell advert space multiple times based on how busy the area is - at peak times, the space can be auctioned using A.I to automatically sell the digital space.
The cognitive journey of a marketing campaign can now have a longer lasting effect on consumers – simply because the additional value services that A.I can suggest (automatically) to enhance user experiences is almost unlimited. Lisa explained how their Eagle Ai platform predicted human behaviour better than the humans themselves – see the video here. To see another example on the use of A.I in marketing where the paintings from Rembrandt were statistically analysed to create a brand new Rembrandt painting, click here.
They discussed how companies can not only deliver the brand message though app technology, they can also create new supportive services. So whilst A.I might be seen to be replacing jobs, in some cases, it is actually creating new jobs and supportive services. Speaking with Mr Jobe, it was mentioned how digital market space could be soon sold as a commodity item. With A.I, a digital advert billboard in a big city can sell advert space multiple times based on how busy the area is - at peak times, the space can be auctioned using A.I to automatically sell the digital space.
The cognitive journey of a marketing campaign can now have a longer lasting effect on consumers – simply because the additional value services that A.I can suggest (automatically) to enhance user experiences is almost unlimited. Lisa explained how their Eagle Ai platform predicted human behaviour better than the humans themselves – see the video here. To see another example on the use of A.I in marketing where the paintings from Rembrandt were statistically analysed to create a brand new Rembrandt painting, click here.
