4 minute read time.
I recently researched the potential growth of the Cyber Security market;

 


1.The Europe Cyber Security Market is expected to grow to $35.53 billion by 2019 and will contribute to 27 % of the global market by 2019.


2.The Middle East and Africa Cyber Security Market is expected to grow to $13.43 billion by 2019 and will contribute 7.19% of the global market by 2019.


3.The Asia Pacific Cyber Security Market is expected to group to $13.43 billion by 2019 and is expected to contribute to 17.21% of the global market by 2019.



For something to peak, it is implied that there has been a shift from a baseline. A modern day laboratory would take a specimen sample (something unknown) and identify peaks. The peaks contain functional groups and the lab would identify the chemical makeup of its compounds.


Enterprise cyber tools represent the chemical makeup that creates compounds which represent the functional groups of the total enterprise platform.

The combination of compounds and, functional groups today have created a cyber peak that the security industry is experiencing today.


Synergistic management strategies of the 90’s allowed organisations and their sub groups to thrive, however, today, it is augmented management strategies that are providing the ability to thrive. Namely technology disruptors becoming house hold names, the obvious being Uber that effected carriage laws, or delivery companies pushing legislation to be provided quicker legislation for commercial  drone licenses to be issued. These augmented services would have fallen short by being managed through synergistic management strategies and have clearly now demonstrated market dominance through augmented management strategies.


As micro industries are now the norm, commitment to one ecosystem ensures success at the enterprise technology level. So those who have Cisco at the core edge ( layer 2 ) know that the installation of a new cisco perimeter device is likely to have capability to use features of the existing layer 2 install, plus new augmented perimeter features. Where Cisco might not have the core functionality, they show market awareness by acquiring companies like Meraki ( for all those who enjoy WiFi) whose other OSI layer functions now will augment into the cisco pantheon.


The consumption of technology is therefore stimulating enterprise core and specialist-core technology SME’s. Specialist-core technology companies for example Cyber Security start-ups can use standardised development methods to enter the market to meet the consumers requirements.

The cyber requirements  of an organisation can be  standardised and the startup / SMEs servicing those requirements are in a unique position to use standard technology to become market disruptors. This helps explain why a growth in cyber security is observed.


Startup organisations like Imperva were quick to position themselves on standard technology. At a high level they complement your standard security roadmap – provided you are on a TCP/IP network.  However, another organisations product would need to be use to service the same functions as imperva if you were not on a TCP/IP network. Therefore servicing enterprise-needs is a specialist requirement with which comes specialist growth. Similarly startup organisations like Anomali are anticipating specialist businesses cyber analytical needs and so position themselves to service areas where other leaders can not.


Government guidelines  can help service business needs, so can provide review on what type of cyber products might be required i.e. the hierarchy of needs of SME’s to provide specialise software.


On a consumer level, market research companies can demonstrates trends in new technology adoption thus showing where consumer demand for new technology products are likely to be needed i.e. App-Economy, Augmented Reality or IoT.


Thus the growth of the cyber security market is fuelled by anticipating technology adoption and consumer/business requirements. Each in an enterprise world of technology standardisation allows why  projections of growth and the size of the Europe Cyber Security Market is expected to be $35.53 billion by 2019 and will contribute to 27 % of the global market by 2019.

 

Conclusion:


The research concluded that segmenting regional needs of any geographical location will provide the focus to develop cyber technology innovations. The segmented approach ensures that consumers will have a more comfortable understanding of which cyber components are required to serve their core cyber needs. Additionally, the segmented approach ensures that cyber vendors will be able to create a product portfolio that is likely to serve industry wide cyber expectations.


The researched discussed how new next generation technology adoption will be a catalyst for specific cyber requirements that will span across entire inter-industries. Whilst unique mergers and acquisitions are creating vendor alliances across the markets, they also provide an opportunity for new cyber entrants to take the segmentation approach to enter the market to satisfy buyer requirements.


The research reviewed that content, system and infrastructure vendors will now play a key part to ensure that security requirements satisfied by cyber vendors will remain progressive in their product offerings.


The research highlighted the growth of the cyber security market, its size and how its projections will be defined by consumer needs. These requirements will always be served by the major players who have the ability to execute to serve the differing market requirements generically and through segmentation the niche or disruptive SMEs will also be able penetrate the market with new solutions using their ability to customise standardised technology.


[All References available].